adidas Athletics unveils new Z.N.E. Pulse Collection

adidas Athletics has today unveiled its latest Z.N.E. collection, the first apparel range of its kind to be inspired by the rising heartbeat of athletes before a game. 

adidas has worked closely with athletes during the development process, including collecting and analyzing data to help shape the Athletics Pulse range. This focuses on the ‘pulse moment’ when athletes leave the locker room and head towards the field, a moment when their heart rate peaks in anticipation.

At the heart of the collection is the adidas Z.N.E. Pulse Knit Hoodie, crafted with the unique heartbeat knit in breathable merino wool. It is designed to ensure a comfortable fit for every athlete, no matter the sport they compete in. 

The collection, which features a variety of knitted and Jacquard hoodie designs, is created to seamlessly move from game day to any day. Its next level craftsmanship is evidenced in the trim details, iconic design markers and functional construction. The knit version also ensures the wearer stays cool when the pre-match heat is on.