adidas has gone and done it again. The three stripes keeps putting out incredible products with compelling stories that tie into their heritage while pushing the brand forward. This time we see adidas release a collab capsule collection of footwear with David Beckham. According to adidas:
David Beckham said: “When I look back on the best moments of my career, the one defining theme of them all is the adidas Predator. It has always been there, helping me play my best when it mattered most. That’s why when adidas offered me the chance to design an updated version of the boot for on-pitch, in the cage and on the street, I absolutely jumped at the chance.”
Beckham himself played a central role in creating the collection with concept meetings in London and follow-up design trips to the adidas HQ in Germany. During the concept phase, Beckham identified the Accelerator as his favorite cleat and the colors red, white and black as the most important to his career. The result was a collection that celebrated these colors – a triple-white ‘Stadium’ cleat, triple-red ‘Cage’ shoe and triple-black ‘Street’ shoe.
Sam Handy, Vice President Product Design, said: “Our limited-edition capsule collection releases are designed to pay homage to the rich history of adidas while introducing modern technology that keeps pace with the requirements of peak performance. There are few more longer-standing partnerships in sport than David Beckham’s with adidas and so working with David on his own footwear collection was something we were all extremely excited about. We know that these will be iconic products for so many fans and collectors.”
The three shirt numbers synonymous with Beckham’s career are marked on the heel of each shoe – 23 on the triple-white ‘Stadium’ boot, 32 on the triple-black ‘Street’ shoe and the famous number 7 on the triple-red ‘Cage’ shoe. Even the lettering blends the original Predator typeface with Beckham’s name and number to produce a modern twist on a classic.
David Beckham and adidas working on something together like this makes so much sense and they executed it in an amazing manner. Can't wait to see what is next from them.