At the beginning of this year Juventus unveiled an entirely new logo and branding which caused quite a stir among fans. And now, ahead of the 2017-18 season, adidas and Juventus have unveiled their first kits to don the new club identity. The jersey stays classic and according to the three stripes:
The club continues to reinvent itself while honoring the past, as the new kit features inspiration from classic Bianconeri shirts. The jersey also features the new club logo and brand identity for the first time.
Several design details pay homage to iconic Juventus shirt designs of the 1940s. The jersey features a wider black back panel stripe and wider front stripe. As well as the new modern logo, a stand-up collar gives a classical and elegant look.
Another solid jersey from adidas and Juventus. I'm particularly feeling the stand up white collar. Adds a really nice touch to this kit.