Fortnite is hot right now. It just recently passed the $1 billion dollar mark in revenue through in-game purchases. It has World Cup stars doing Fortnite goal celebrations, and now the game has been used by FC Nantes to announce a new player signing.
Clubs around the world are making more elaborate videos these days to announce the signings of new players, but this video from FC Nantes goes one step further by utilizing the popularity of the video game to introduce their new signing.
Clubs continue to try and push forward, be innovative and connect to the culture around the sport. I'm pretty sure we will be seeing much more of this mesh of culture and sport with clubs going forward.
🆕🖊— FC Nantes (@FCNantes) July 27, 2018
Il y a du nouveau dans la squad... pic.twitter.com/NIqLdwqklC