The best ads get you to feel some kind of way about something. And this new Beats by Dre video that was released today does exactly that. Featuring the likes of Harry Kane, Mesut Ozil, Thierry Henry, Benjamin Mendy, and Neymar Jr (with a quick cameo from Serena Williams), this video is everything it should be. It's directed by Guy Ritchie and it feels very Guy Ritchie. It's literally a mini Guy Ritchie film that is inspired by football. And I'm all for that.
There have been some very strong ads / campaigns that we have seen ahead of the 2018 World Cup. But this one is right up there with the best.