Nike and EA SPORTS have teamed up again to release a collaborative boot. This marks the second release that they have worked on together and once again it does not disappoint.
The graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating the 2018 version of the game. This new motion capture technology brings data to life to ensure gameplay accurately represents players like Cristiano Ronaldo, who graces the cover of the game. The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There is also reflective branding on the heel, where a graphic inspired by the iconic EA SPORTS power bar is depicted. Additional EA SPORTS touches appear on the sockliner, lace aglets and shoebox.
Nike and EA SPORTS play such massive roles in growing the sport and helping to push the culture forward. And these types of releases only help build more awareness and hype around soccer specific products. These are exactly the types of releases that become coveted collectors items and bring more attention to the sport and culture outside of core soccer folks.
These boots are limited to 3000 pairs for adults and 1000 pairs for kids. They will release on September 25th.
