PUMA | Step Out


PUMA recently undertook the massive task of unveiling 23 kits from 23 different clubs in seven time zones on the same day. 

Each kit is dark and fearsome in color, technically-advanced, premium in materials, and features unique detailing inspired by the individual club’s stadium or town, so home pride is with them wherever they go.

The reveal began in Sydney as the Arsenal FC team stepped out in front of Fort Denison whilst the sun set on the spectacular backdrop of the Sydney Opera House and Harbour Bridge.

Elsewhere across the globe our clubs from Borussia Dortmund to Chivas, Cerezo Osaka to FC Krasnodar, Mamelodi Sundowns to Girondins de Bordeaux, and everywhere in between, launched their kits as the sun went down on their respective countries.

To celebrate this global launch, PUMA sent out some incredible boxes and we were lucky enough to be included in the group of people who received one. 



Customized jersey with my last name? That's a very good look!


Some PUMA kicks were included in the package rounding out what a really great box celebrating a really great global kit launch.



In recent years we have seen a greater emphasis placed on kit launches and the messaging that goes around them. But to see PUMA do something on a global scale and involve 23 different clubs from around the world pushes the boundaries of what we have come to expect and was an incredible campaign.

And lastly - if you are an Arsenal fan, you want one of these kits!